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Being a fan of video games, it’s not always a given that you’ll be catered to depending on your locale or cultural background. Everything is filtered through the global northwest’s economic hegemony that it’s almost-impossible to conceive of it otherwise — the 4 Winds Entertainment is a company that aims to change that, and unlike failed past attempts at doing it, it claims to have the focus and drive to see through a sea change in how the gaming industry perceives and operates on traditionally-neglected markets.
Video games have long been a far more universal medium of entertainment than most give it credit for, and yet oft-excluded from conversations of representation in it are those who don’t live in the global northwest. Steven Huot thinks this is a relic of long-standing business doctrines that still hold dominion over the gaming industry. “[It’s] worth remembering is that Video Games had a truly worldwide appeal since Pong and the Commodore 64, yet few publishers today… 50 years later… serve even the world’s largest markets, MENA being a prime example. At the same time, the likes of Coca Cola have long solved the challenges of delivering a physical…
