Arielle Scarcella’s Fall From Grace

Scarcella’s hard swing to the right foreshadows the end of “Queer YouTube” as we know it

A. Khaled
4 min readMar 30, 2020

Being a queer content creator in the earliest days of YouTube was considered a a novelty. Back when posting a “coming out” video was reason enough for widespread media coverage, LGBT+ creators felt they had to naturally conform a script of talking about their daily plights to what seemed like a small niche at the time. Some have been able to seamlessly transition back into the broader world of YouTube, but others have opted to cultivate an entirely-different niche, which in the case of some has been to let personal political ideology define more of their creative output.

For many, this meant becoming a part of BreadTube, but there are exceptions to every trend, and Arielle Scarcella happens to be one–once dubbed “Sex-Ed Queen” by the New York Times, her content warranted praise from audiences and fellow creators alike for daring to explore the complexities of lesbian relationships in a world where it seemed like people’s only exposure to that dynamic in pop culture is through Ellen DeGeneres. She followed the script of steady growth to the letter, tallying an impressive number of collaborations and cross-promotional opportunities, and is now on track to further grow her audience by documenting her journey out of…

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A. Khaled

Internet culture scribe with an interest in the digital economy, content creators, media and politics.