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The BreadTube Controversy That Shouldn’t Be

The upper brass are once again the center of attention — this time for all the wrong reasons.

A. Khaled
5 min readNov 11, 2020
Courtesy of Peter Coffin on YouTube. Original YouTube logo courtesy of Google.

At this point, it’s a regular occurence to have BreadTube’s legitimacy put into question, but this time around the call is coming from inside the house–Peter Coffin, a creator of such caliber, has repopularized the claim that BreadTube is a tight-knit cabal of content creators whose brand of left-adjacent media and political analysis serves only as means to self-enrichment, acting in concert to prevent those with stronger Marxist fervor from breaching into the mainstream.

That theory bears some semblance of truth upon superficial examination–it is indeed the fact that the closer to the center a creator is, the more palpable their views are to the YouTube mainstream, which has made it near-impossible for anyone truly dug-in deep into leftist theory to make much of a dent; at least not on the scale necessary to be a powerful engine for political change.

What the above fails to account for however, is the political conditions it claims to be so keenly aware of–given that content distribution platforms exist within liberal regimes with populaces accustomed to a center-left politics at their most radical, it would only seem rational that Peter Coffin, Angie Speaks, Dan…

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A. Khaled
A. Khaled

Written by A. Khaled

Internet culture scribe with an interest in the digital economy, content creators, media and politics.

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