You Do Not Want Facebook’s Metaverse

The company’s deference to profit over user safety undermines its latest rebranding effort.

Facebook CEO Mark Zuckerberg at Facebook’s Developer Conference on April 30, 2019. Courtesy of Flickr by Anthony Quintano. Licensed under CC BY 2.0.

Having witnessed Mark Zuckerberg making a fool of himself at Georgetown University a few years ago, Facebook’s announcement of a name change to “Meta” carried with it the same unwitting pomposity. The company thinks of itself as a pioneer in the…