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Having witnessed Mark Zuckerberg making a fool of himself at Georgetown University a few years ago, Facebook’s announcement of a name change to “Meta” carried with it the same unwitting pomposity. The company thinks of itself as a pioneer in the metaverse conversation, but what it created had merely been adapted from previous fixtures like it — Second Life and VRChat to mention a few — while ignoring the elements that made prior metaverse-adjacent experiences truly compelling–it’s in a way a fitting metaphor for all that Meta does: take the spirit of something exciting and fresh and rip out all that gives it character and keeps it distinct.
The cornerstone of Zuckerberg’s vision for the future of the company — as hinted by through the name change — is its Oculus platform. Meta had spent years fostering relationships with software developers to make sure the support is substantial for its VR hardware, and it paid off–however there’s great reason for skepticism given the still-unimpressive adoption rate of VR, and it’s unclear whether Meta’s push to make the Quest headset more ubiquitous in this niche hardware space will ever bear its intended effect. The will is nonetheless there, and Zuckerberg has…
