Jenna Marbles and the Dark Side of Cancel Culture

What happens when good intentions result in catastrophic outcomes.

A. Khaled
4 min readJun 26, 2020
Jenna Marbles speaking at VidCon 2012 at the Anaheim Convention Center in Anaheim, California. Courtesy of Flickr by Gage Skidmore. Licensed under CC BY-SA 2.0.

It isn’t unusual for YouTube’s top brass to be embroiled in some sort of controversy, as that has come to define the platform’s standing in popular culture. Between filming live suicide, convincing someone that their longtime best friend is dead, and paying people to hold signs saying “Death to All Jews”, gaffes by popular YouTubers aren’t exactly running in short supply. The latest round of them issued against Jenna Marbles though, couldn’t have been a further departure from the rest.

At several occasions, Marbles displayed a great deal of responsibility with the way she wielded her enormous platform. She was one of the earliest popular creators to embrace the presence of non-binary people in her audience — even before the political weathercocks swung in her favor — and there’s never been a more pronounced arc of redemption than the one she went through. She ditched YouTube’s old conventions to accommodate the political sensibilities of a modern audience and as a result, has shown great accountability regarding the subpar themes of her old content–that’s what’s being currently leveraged against her, and it’s why she’s preliminarily decided to depart the platform for good.

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A. Khaled

Internet culture scribe with an interest in the digital economy, content creators, media and politics.