Member-only story
When Kanye West proclaimed himself a God on “Yeezus”, no one could’ve possibly predicted the extent to which he’d embody that visual in the years to come. The brand of Kanye has now become synonymous with untempered chaos–whether it’s exploding at interviewers for asking fairly-reasonable questions, his advocacy for the most incompetent president in American history, him saying slavery was a choice, his brief stunt as a repenting Christian, or now running as a president as he missed all the deadlines to get on the relevant ballots; the man is self-imploding his brand far beyond repair.
The signs were there all along, but most would dismiss them as Kanye just “being himself”–it’s not uncommon for musicians to embody a different self in the making of their art, but very few foresaw the sentiment expressed in “I Am a God” materializing in every facet of Kanye’s public life. From “you ain’t got the answers Sway” right down to this very moment, the undoing of Kanye’s myth couldn’t have taken on a more linear path–it’s as if his ambitions of grandeur expressed in Yeezus weren’t just the ramblings of a man relishing his status of a coveted musician, but rather the seedings of what would soon become the norm as Kanye’s extra-musical —…
