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It can seem through the industrialized pace at which online content gets released that there’s not much effort going behind it, but that assumption couldn’t be further removed from reality–for video essays especially, the stronger the script, the bigger the impact. The following is my conversation with Lady Emily, Sarah Z’s longtime partner-in-crime and recent solo dabbler in the essay genre on YouTube–if you seek to understand the space’s minutiae, there are very few people even capable of providing a more comprehensive insight.
Much like my own blogging escapades, Emily struggles to conceptualize for outsiders what her occupation is, but she’s content with downplaying the YouTube association if only to emphasize her intimate involvement with the writing process. “The easiest way [to describe it] would be “YouTuber”, but I don’t like to market myself like that because I feel like if I go to my grandma and say “hey I’m a YouTuber” she’s not gonna know what that means, and [she won’t] think that it’s a [proper] job, even though it is,” she says. “So I tell people that I do script-writing and essays since I’ve been making analytical video essay type content for the past year. […] That’s probably the easiest way to…
