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Marques Brownlee Remains Tech YouTube’s Incontestable King

The work ethic is beyond anything I’ve ever seen anywhere else on the platform.

A. Khaled
11 min readMay 16, 2019
Courtesy of Marques Brownlee.

If you drilled down the content rabbit hole in Tech YouTube even five years ago, it’s unlikely you’ll have noticed something out of bounds, or unconventionally creative with how it covers the gadgets we’ve been accustomed to using for a great portion of our lives. Tech coverage has for the longest time been confined to this restricted space of “Here’s what the gadget is, and here’s what it does” but as consumer awareness grows thicker, it becomes an important order for tech journalists and reviewers to really nail their coverage outside the usual conventional lines of spec breakdowns and feature walkthroughs-this is where a YouTuber like Marques Brownlee comes in. He takes on the formula, he picks it apart, flips it upside down, turns it inside out, puts it back together, and the result is nothing shy of impressive on any and all fronts.

To be a tech YouTuber in the past was not that major a hurdle to clear. It mainly consisted of running down the features of a product, maybe a price comparison with other competitors on the market, and a physical overview that often disseminates from the “Unboxing” format folks like Unbox Therapy have been able to perfect for quite some time now. But tech…

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A. Khaled
A. Khaled

Written by A. Khaled

Internet culture scribe with an interest in the digital economy, content creators, media and politics.

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