Since BreadTube made its acquaintance with the mainstream, media had to come up with an arresting narrative of its role in the online discourse. Oftentimes it’s brought up as a perfect counterbalance to the radicalizing hands of the right, but if attention is turned away from the most popular onto the least, an interesting realization starts to slowly set in–for most BreadTubers, making content isn’t always about playing into a narrative of eternal strife between good and evil. Sometimes, it boils down to simple curiosity.
Mia Mulder is one such perfect specimen in this space. When first approached with the offer of an interview, her main preoccupation was preserving substance rather than baking a delicious good for click-hungry mainstream media.
This was apparent since the very first moments we started our conversation: “A lot of people on YouTube right now are talking philosophy, I’d like to think I talk ideology.” For Mulder, the calculus isn’t so much about making an air-tight case for your argument, as it is discussing why would it be salient in the context of her own ideological framework, which…
